Olympus Lyfestyle is a healthy lifestyle brand messaging brand aimed at delivering product integration solution brands to our target audience of Generation Z and Millennial consumers (18-40), by using cultural influences and pop culture integration brand partnerships to deliver a fashionable outlook on a healthy lifestyle. Olympus Lyfestyle currently has 3 brands under its umbrella of supplements (Olympus), athleisure/streetwear (Always Fly), nutritional aromatherapy (FitPods), aimed at providing cross channeled product integration solutions and common brand messaging tone its target audience. We aim to take influence from trends in culture and integrate them into our brands portfolios in form of product, drops, merch, or seasonal calendars to provide a fast fashion fast supplements approach in brand methodology. We aim to be trend setting and trend adapting integrating. THE ROLE Olympus Lyfestyle is seeking a talented copyrighter who excels in both marketing and creative copywriting. You are a Copywriter who is strategically and conceptually strong, fluent in your craft and excited to work across multiple deliverables and channels in both creative and marketing settings. You are an excellent writer, marketer, and highly creative. You understand our brand audience, their culture, pop culture, slang phrases, lifestyle fundementals, fashion, streetwear, and fitness. These are all natural to you so you're fluently able to deliver brand tone with the purpose of creating user centric content that relates and also converts the consumer. Your content will convert abandoned carts that's how well it resonates and delivers to our target consumer. The role requires a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Our brand messaging falls heavily along the lines of a younger more culturally connected digital audience of individuals between the ages of \"GenZ-Millennials\" (18-40) and our branding utilizes heavy influences in musical inspiration ranging from hip hop to edm, slang phrases, cultural trends, and pop culture integration. Our brand story is heavily told through visuals and meant to invoke feeling. Our brand slogan is Live Life With Style. Olympus Lyfestyle. as we realize social media and UGC are the best ways to connect with our audience and position a user centric approach in our branding. You will be required to create user centric content following brand tone that emphatizes and resonates with our target consumer, who within their overall lifestyle is in pursuit of a healthier lifestyle. The role requires an individual who is great at storytelling and able to fluently get across the brand messaging accross different channels with different positioning priorities. You will be required to do the following: Content creation: Working cross-functionally to gather information on technical aspects of product copy with marketing USP aspects to then combine with a user centric and brand tone following delivery with the goal of enhancing user experience. You will create all product copy for our website pages and handle all forms of content copywriting on our website and also handle our strategic partnership content kit pages as well. Furthermore, you will write the copy and be a part of the marketing process for newsletters, blogs, brand decks, eBooks, blogs, ad copy, and more. You will develop custom advertising and/or content solutions that are suited for target audience including: think branded content, technologically innovation experiences, unique ads, etc. that go beyond brand advertising. User Centric / User Experience: Able to create user centric content and user experience targeted content, and think how someone interacts with, feels about, connects with our brand, products, and website. It describes the overall interaction between human, brand, product, and website. User Centric content and User experience have a lot of ramifications. They impact content, design, conversions, search, and everything in between. Positioning Differentiation Per Channel: You will be required to balance product positioning and brand positioning when creating product copy, with one taking the precedent over the other but both always being incorporated into your writing. On social media our primary goal is to acquire new customers and in recognizing that we focus heavily on product centered copy incorporating unique selling propositions whether they be technical propositions, functional propositions, or taste propositions. You will manage social media accounts, bringing writing and creative skills to posts/copy. Product Copy on the website will focus more heavily on brand positioning and product positioning second, the prioritization will affect the tone and writing style / delivery with the same goals of acquisiton and retention being kept in mind. Creative Copywriting- You will work in collaboraiton with the graphic design team by providing creative concepts that combine your marketing and creative abilities to produce paid outreach assets that focus on traditional marketing goals of acquistion and retention. You will work on the creative strategy aspects and work in line to make sure designers deadlines are met and company has an assortment of paid outreach assets and organic non paid assets. You will write the copy for these design assets both within and outside the asset itself (CTA/creative script). You will make sure that we have creative assets produced by the design team and then craft them to tell the story and highlight the CTA. Content organization: You are an execution-oriented content pro who excels at project management and can multitask to produce high quality results in a timely fashion. Youll develop and coordinate editorial calendars with other content producers (e.g., product marketing, customer marketing) and work seamlessly and collaboratively with many people and departments to ensure the highest editorial standards. Content delivery, optimization (SEO), and measurement: Youll play a leading role in driving the delivery and optimization of content across a variety buyer personas / job titles, marketing channels, and content types. You are also measurement-oriented and always looking for new ways to optimize the content path to conversion as well as analyze the effectiveness of content programs. ADDITIONAL SKILLSSpecialization in brand storytelling and brand messaging to deliver user centric content.Experience with PR, Influencer and Micro-Influencer management, social media, marketing, and advertising.Cultural connection and understanding of pop culture and lifestyle in order to deliver content aimed at an audience of consumers between the ages of 18-40.Ability to take product and brand differentiation propositions and channel them to the consumer to deliver our brand and product advantages.Experience in creating content that has aspects of acquistion and retention in mindAbility to creatively lead design team with marketing aimed design pieces.Able to write strong product copy with SEO minded keyword inclusions.Polished writing skills with strong headline creation abilities. Ability to create easy to read content, user centric content, make complex topics simple.Able to write great transitions both product copy flow and transition CTA's to brand tone and product USP tone. Able to write compelling conclusions and highlight differentiation to the point of conversion.Great useage of vocabulary and creating get hook paragraphs and attention grabbers using the correct brand guidelines. IDEAL QUALIFICATIONS1 years of experience preferred.Bachelors Degree in Advertising, Communications, Journalism, or Marketing a PLUS.D2C, B2B, and Social Media writing experience in both marketing and creative copywritingBachelors Degree in Advertising, writing and marketing, as well as experience in each.Ability to work under tight deadlines.Excellent interpersonal communication skills and a desire to collaborate with cross-functional teamsProactive with relentless desire to exceed aggressive goalsAbility to balance multiple projects at once, multitask and work in a fast-paced, deadline-driven environmentDeep understanding and ongoing curiosity of cultural trendsIn House Position, either in our Brooklyn or Somerset Locations. Olympus Lyfestyle Perks:Startup Environment We're quick with a joke and it feels like family.Premium Working Space Office High End Office with ammenities.Personal Development We'll help you become the best version of yourself.Work Hard, Play Hard Life's too short not to have a good time. Extremely Competitive Salary Offered. Please provide link to portfolio. This is an immediate job opening looking to be fulfilled.
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